Why Affiliate Marketing is better than Google AdSense

There are several ways of monetizing a website. But Google AdSense and affiliate marketing enjoy the most popular status. Lets pick the better option.

Adsense Vs Affiliate Marketing

What Is Google Adsense ?

Google AdSense is the biggest online advertisement program. You basically lease out ad spaces on your site to Google and Google further allocates them to the advertisers in its network. It follows a PPC model, a publisher gets paid each time its visitor clicks on an advertisement and lands on the advertiser’s page.

What Is Affiliate Marketing ?

Affiliate marketing is a way of monetizing a site. You, as a publisher, promote someone else’s products and services and refer your audience to their sites. You get a commission each time a visitor that you directed makes a purchase.

Without Wasting time lets compare Google Adsense with Affiliate Marketing  on some critical parameters.

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1.Control- Adsense Vs Affiliate Marketing

 As a site owner, you may want to control which products gets featured at your pages. You may also want to decide which products reach your audiences through your site. If you use Google AdSense, you lose complete control over these things.

Imagine that you owe a niche site that discusses WordPress and you have Google AdSense setup at it. Now lets assume that you aren’t really a big fan of some X WordPress plugin that Google is advertising using your ad space. You can’t do anything about it. Not even complain. Once you sign up for a Google AdSense account, you actually authorize Google to manage it. Google will pick ads to place in your ad spaces. There is no way of controlling what products/brands Google chooses to promote using them.

Also, you need Google’s approval for setting up an AdSense account. You have to meet some eligibility criteria for getting this approval.

And the most critical information, your AdSense account remains Google’s property. Google may shut it down anytime, without any prior intimation. Carefully consider this possibility if your revenue model is going to be just this program.

On the other hand Affiliate marketing lets you promote and push your audience for buying products that you truly believe in. So, if you use a plugin Y and think that your readers too should try it, you can market it at your site. If your readers trust you then they won’t mind buying on your recommendation. And when they do so, you get a cut.

You may also like:  7 Simple And Legitimate Ways To Make Money Online Fast


2.Ugly Ads- Adsense Vs Affiliate Marketing

You can’t tell Google to customize an ad banner for your site. But an affiliate would happily oblige. You can ask your affiliates for customized marketing collateral. You don’t have to worry about ads disturbing your site’s look.


3. Quick Money- Adsense Vs Affiliate Marketing

It’s true that many people have managed to secure a steady income with Google AdSense but this is not possible with every site. You have to be very patient with this program, it does not make you rich quickly. In fact, you won’t really see many returns for a really long time. The money that you can make with Google AdSense depends upon the amount that an advertiser is willing to pay for a click from your site. Bidding ensures that you get the best pay for your ad space. But there are many factors that contribute to this.

The popularity of your site within your niche, the traffic that you get and the social engagement that you enjoy determine your bid rate and your worth in a PPC model. Making money with Google AdSense tries your patience. Period.

However, with affiliate marketing, you can start pocketing money from the first sale. Lets say, that you sign-up as an affiliate for a product worth $100. And the affiliate commission is 30%. You pocket $30 with your first sale and with every such sale. You may never know how long it could take AdSense to show this kind of money. (At least initially)

You may also like: How To Earn Money From Amazon India Affiliate Program


4. Recurring Commission– Adsense Vs Affiliate Marketing

Many affiliate programs offer recurring commissions too along with the regular schemes. You earn a recurring income till a customer that you referred continues with the seller. Google AdSense has no such mechanism.


Conclusion:  Creating a niche site with a loyal readership is very demanding. But you can build relationships and trust with your audience if you consistently provide value. Once your readers know you as a source that they can trust, they’ll welcome and seriously consider any recommendations that you make.

Affiliate marketing is a complete win-win situation. Your readers get help in picking the right product. You earn money for reaching great products to them. Promoting the right products also earns you credibility.

Many new entrants in the blogosphere are picking affiliate marketing as their revenue model. You must try affiliate marketing too. If you have a niche site and would like to begin with affiliate marketing or if you want to look for popular affiliate programs in your niche, you can head over to Sharesale.com. You can dig into several profitable markets/products to affiliate with. If you find this article useful then please do share it with your friends on social media websites especially Facebook,Twitter and Google+.

  • Omkar Dharmapuri says:

    Hi @Disha,
    Good efforts, the comparision between Adsense and Affiliate marketing is very useful for many blogger, thanks for sharing…
    Download a handbook on Digital Marketing

  • I am using Adsense in one of my blogs and get traffic approx 50K/month. It’s really pathetic to get revenue of just ~125 $. now I think I have to go for affiliate marketing as well.

    Can you recommend some top affiliate program for Education industry?

  • marcus dupree says:

    Hey Disha! very informative stuff but one thing could you tell me Suppose I already have a website or blog with decent traffic. How can I use affiliate marketing to monetize my site?

  • Narinder Kumar says:

    These are really fantastic ideas in on the topic of affiliate marketing. You have touched some good points here. Any way keep up writing.

  • Daljeet Arora says:

    I am running a blogging website and using Adsense i earned low money can i run Adsense and affiliate marketing on same

  • Unbox the digital says:

    Hey Disha! very informative stuff but one thing could you tell me Suppose I already have a website or blog with decent traffic. How can I use affiliate marketing to monetize my site?

    I am little bit confused I want to know about that also could anyone help me out ….

  • Mohd Amir says:

    Oh! What a great piece of information, thank you so much Disha you have literally explained each and everything making it absolutely clear. The article is written in a manner that it seems as if it is written to make things clear and not just be read. Thank you for such an informational article, looking forward to reading more of your work.

  • Ashutosh Singh says:

    Advantages of Affiliate Marketing over Google Adsense. Affiliate marketing ensures better earnings than any other sources of online income. You do have control over choosing your niche product to promote so that you will be more comfortable in marketing it.

  • I am earning a decent income from Google Adsense and now to increase the revenue, Now I am also adding the Affiliate products from a similar Niche.

    I was in the dilemma whether it will be benefited for me or not. After reading your post, I have made some concrete decision. and I can say this is something I am searching over the internet.

    Moreover, I am bookmarking your blog for future reference, I hope I will get more insights as well.

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