It is quite frustrating issue of sudden traffic drop for bloggers and internet marketers. It mostly happens when search engine giant Google roll out their algorithm update. It is like a worst nightmare for all of us if we lose our blog traffic and income too. What is important for bloggers than traffic and income?
Recently, Google rolled out Panda 4.0 algorithm update. Google made some significant changes in their existing Panda algorithm. Many bloggers experienced increase in Search traffic and unfortunately, some experienced loss in traffic. Ebay, was one of the biggest loser in this update. They lost their 80% of their organic traffic. Although it was a manual penalty as Google said, but they received it and lost their traffic and ranking.
Luckily, those who faced algorithm penalty can get out of this worst nightmare. Yes! It is possible to avoid or recover from algorithmic updates and get back traffic and income too. Here, I am going to share some tips using which, you can avoid the Google algorithm penalty.
Google is on mission to serve quality content to their users. Google ensures that when user inputs query and click ‘search’, he should get accurate content which informative and valuable. Google’s algorithm decides what to show the users from the index of billions of webpages. It also, penalizes span content which doesn’t serve quality to others.
If anyone tries to cheat Google algorithm by using unethical ranking techniques such as link spam, buying links, building links with help of black hat software, spun and Spammy content, etc. Google can catch them and take them down in search results.
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Don’t worry, getting algorithm penalty doesn’t wipe of your entire site from Google search results, but it only devalues the low quality content which doesn’t serve any quality and knowledge.
Some tips with the help of which you can avoid Google Algorithm Penalty.
1. Avoid low quality content:-
Google’s web-spam team is always on the hunt of low quality and spammy sites and devalues them. The only way to avoid so called Google Penalty is by writing high quality content which serves some value and knowledge to users.
What is the valuable content? A valuable content is minimum of 1000 words or more. In this 1000 words, you can serve some valuable information to your readers. Remember, you must write for your readers, not for search engines. Your readers are human not bots like Google Bot. Also, Google Bot loves the content which created for humans.
2. Avoid duplicate content :-
Avoiding duplicate content is the first lesson you learn in this blogosphere. Why? Because it is the worst mistake you make. Duplicate content leads you towards penalty from search engines. It is most harmful thing which you shouldn’t do. If you have copied content from other famous blogs, go and remove it as soon as possible. Search engine crawlers can find that if you copied content or not if yes from where you copied it. So, try not to post copied content on your blog.
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3. Avoid keyword stuffing:-
Keywords are important indicators to tell search engine crawlers about the topic of our content. You need to add the keyword(s) in your post to get ranked for them. But, overdoing it can lead you to keyword stuffing and you can get tight slap from Google. Doing keyword stuffing in your content rings red alert at Google. Try not to exceed the keyword density limit. Keep it between 2% – 3% of total length of your post.
4. Unnatural Backlinks Profile :-
Backlinks are still important to get ranked well in Google search and other search engines. Dofollow Backlinks from high PR sites related to your niche flows the trust towards to your site. Getting backlinks from the sites not in your niche or totally unrelated from the topic you are writing about are harmful in terms of SEO. Specially, links from Adult and Gambling sites, spam blogs, spammy article directories will have negative impact on your search ranking.
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Do a regular audit of your link profile so that you’ll know who links you, The link is of quality or just a Spam one. If the link you found is spammy one then immediately E-mail the webmaster and tell him to remove that harmful link. If after regular follow ups, Webmaster didn’t remove your link, then go to Google Disavow Tool and Remove that Spammy Links.
Also, try not to use spammy blackhat SEO techniques to get ranked instantly. BlackHat SEO is against Google Webmaster guidelines so it is more harmful than spammy backlinks.
5. Not Being Active in Social Media :-
Social media websites like Facebook, Twitter and Google+ helps you lot to get traffic to your blog. Google is now focusing on social media metrics of certain blog or blog post to rank it. It is not officially confirmed but according to the case studies done by the experts in blogging industry, it is clear that the posts which having higher number of Social shares, likes, tweets, pins, etc. are getting better ranking on Google.
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This factor is not so necessary, but it can improve your search ranking and help you to get constant traffic even if you got affected by Google Algorithm Update. If you have Low Facebook Page likes, GO, Increase your Facebook page likes. If you have Low number of Twitter Followers, Go, Increase the Twitter Followers. Also, Try to be active on them and join more and more social platforms.
So, I’ll end my piece of advice here. By learning what Google wants and following their guidelines, You can Definitely survive from Google’s Algorithm Penalty.If I have missed any important tip with the help of which we can tackle Google Algorithm penalty then please add more value to this post by share your views on the comment section below.