Complete Guide On Domain Authority And How To Improve It

If you are active in online marketing, then you must have come across a term, “Domain Authority“. Advertisers actively use domain authority to find out good blogs to post sponsored reviews on. I was aware of this term but never really understand its importance until last week. I contacted an advertiser for a paid post and he asked me whether, my blog’s domain authority is over 30 or not? I was taken aback a bit because I was expecting him to ask about my blog’s Alexa Rank or Google Page Rank. So, I lost that chance but learnt a very important lesson that day.

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Domain Authority has become an important factor for Advertisers and bloggers as it shows credibility of a particular blog by combining the effect of Google Page Rank, Alexa Rank and .40 other factors. If any blog has a domain authority score of 30 or more then it is more likely to attract good offers from advertisers in comparison to other blogs having low domain authority score.

What is Domain Authority?

Just like Google Page Rank and Alexa Rank, Domain Authority is also a ranking metric by Domain Authority determines the potential of any blog in search engine rankings.

According to MozDomain Authority is Moz’s calculated metric for how well a given domain is likely to rank in Google’s search results. It is based on data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors.

Domain Authority is used to know the credibility of a particular blog or website. It determines whether a blog is trustworthy or not. A good domain authority score means, your blog is quality and trustworthy. Search Engines would always prefer a blog with a better domain authority in their search results.

Why has Domain Authority suddenly become so important these days?

As you all know, Google has not updated its page rank for last 9 months. The last PR update took place on 5 February 2013 and after that pagerank update is just on hold. So we can say that Google page rank is not displaying the true potential and authority of blogs anymore.

There are large number of blogs who are having high quality content and are ranking well in SERP,but still they do not have any PR. Ankit Singla blog ( one of them. His blog is ranking well in Google SERP(In Top 3) for most of its primary keywords & is among the most popular blogs these days.

Some days back, Matt Cutts, head of Webspam team at Google, declared at Pubcon Las Vegas that Google is not going to update Page Rank anytime soon, at least not this year.

Search Engine Watch had the following to say on this matter :

For PageRank devotees, there is some bad news. PageRank is updated internally within Google on a daily basis and every three months or so, they would push out that information to the Google toolbar so it would be visible to webmasters. Unfortunately, the pipeline they used to push the data to the toolbar broke and Google does not have anyone working on fixing it. As a result, Cutts said we shouldn’t expect to see any PageRank updates anytime soon–not anytime this year. He doesn’t know if they will fix it, but they are going to judge the impact of not updating it. The speculation that PageRank could be retired is not that far off from the truth, as it currently stands.

PageRank used to be a huge deal sometime back but it seems to be on its way out. Google and Matt Cutts are not putting that much effort into it either. It looks like only time (Google too) will decide the future of Google Pagerank. This is where Domain Authority comes into picture. Due to Google Pagerank situation, significance and importance of Domain Authority and Alexa Rank have increased manifold. These days, Domain Authority represents the credibility and trustworthiness of any blog. Blogs having higher domain authority tend to perform better in search engine rankings and have better higher SERP ranks.

“Domain Authority” has also become the ffavorite metric of advertisers instead of Alexa or Google PR. This means that if your blog has good domain authority then it is more likely to attract good offers from advertisers in comparison to other blogs having low domain authority score.

How is Domain Authority Measured?

Domain Authority is measured by over a 100-point, logarithmic scale. The higher your blog’s domain authority score, better is its quality and credibility in eyes of search engines. According to Moz, it is easier to grow your Domain Authority score from 20 to 30 than it would be to grow from 70 to 80. A blog with a domain authority of above 30, starts showing some authority in search engines.

Many popular sites like Google, Facebook and Twitter have a domain authority score of 100. These are the domain authority scores of some of the most popular blogs in the world. leads the pack with an awesome score of 88, while Bloggingtips by Zac Johnson also fairs quite well.

Sr.No.URLsPage Authority
(Max = 100)
Domain Authority
(Max = 100)
Linking Root DomainsTotal LinksStatus

Major factors affecting Domain Authority

Major factors affecting Domain Authority of a blog are :

  • Age of Domaind
  • Number of good quality Backlinks (both internal and external).
  • Number of linking domains.
  • Size of blog (number of good quality posts and pages).
  • Some Moz metrics like MozRank and MozTrust.

Now, the big question, How to increase your blog’s domain authority?

How to increase Domain Authority of your blog?

According to Moz, Domain Authority is very difficult to influence directly because it is made up of many different metrics. The best way to improve your blog’s domain authority is to improve your overall SEO. In particular, you should focus on building high quality backlinks by getting more links from other well-linked-to pages.

Here are 7 very easy tips to increase domain authority of your blog very easily.

1.Quality Backlinks is the real deal

Back links are the most important factor while determining your Domain Authority score. Search engine prefer blogs which have large number of good quality inbound links as they are more credible in the eyes of search engines. Your chance of getting higher domain authority scores also increases when your site has more inbound than outbound links. You should focus on building high quality do follow backlinks from high PR sites which in turn will improve your blog’s MozRank and MozTrust (both factors affect domain authority). Always try to build relevant links as irrelevant links are of no use.

A word of caution, stay away from scam sites. BackLinks from such sites can harm your blog’s authority and credibility in the eyes of search engines. Blog Commenting and Guest Blogging are two very popular ways of creating high quality backlinks. Link back to your blog with relevant anchor text but don’t overuse any anchor text.

Guest blogging on blogs with higher Domain authority than yours is a great way to improve your blog’s domain authority. Make sure that you get do follow backlinks for your guest post. If those backlinks are from a blog with high domain authority, then it will improve your blog’s domain authority too.

Blog Commenting is also a great way of getting backlinks from quality blogs within your niche. This will also help your blog in achieving better domain authority.

2.Content is still the king

There is no substitute to high quality content. Quality content also plays a major factor in determining your blog’s domain authority. Good quality content also helps in building high quality backlinks naturally. If you have written high quality content, then other blogs and sites would definitely love to link-to-your blog. Always write unique content because Search Engines prefer unique content. Infographics, tutorials and listified posts are more likely to attract backlinks from blogs in the same niche. The best way of creating quality inbound links is to create and distribute quality content on regular basis.

Try to write a large number of high quality unique posts as a blog with large number of posts will automatically generate more inbound links resulting in a better Domain Authority score. Search Engines love fresh and relevant content. If you are updating your blog regularly, then more pages and posts of your blog would be indexed by search engines resulting in better domain authority score.

3.Link Diversity is a must

It’s not only important to have a large number of backlinks pointing to your blog but its also necessary that those links are coming from as many different high PR blogs and sites as possible. Link diversity is a must for your blog’s link profile. Your blog’s diverse link profile look natural to search engines whereas blogs having links from same domains look artificial to Google and other search engines and may get penalized.

4.Interlinking your posts work wonders

Don’t forget to link your new articles with your older ones. In this way, link juice passes through your entire blog. Interlinking your posts also helps in better and quicker indexing of your new posts. As a result, new posts of your blog will rank much quicker.

One more point, Many bloggers make the mistake of building backlinks to their homepage and other high level pages only. But it’s necessary to build backlinks to your inner pages too so that link juice can pass through the entire structure of your blog. If your inner pages like blog posts and pages have enough backlinks from a variety of sources then search engines find them credible resulting in better domain authority and SERP rankings for your blog posts.

Also Check: Top 5 Websites For Checking Your Website Speed

5.Social Media, Blog Directories and Blog Communities have a role to play too

Recent updates in Google’s algorithm have pushed Social Media to the forefront of factors affecting the SERP and domain authority of any blog. Google now considers Social Media presence as a ranking factor too. So, a post that went viral on these social media platforms would rank better on Search Engine results too. Social Media presence also affects your blog’s domain authority too. If your blog is actively participating in social media platforms like Twitter, Facebook, Google+ and Pinterest etc. then its domain authority will improve too.

Submitting your blog to popular blog directories like Technorati and DMOZ helps in creating high PR backlinks to your blog resulting in gradual improvement of your blog’s domain authority. It’s important to note that backlinks from low quality blog directories can harm your blog too. So, submit your blog to high quality and relevant blog directories only.

Blog Communities play a major role in helping bloggers from same niche to interact with each other. Interaction plays a major role in blogging. One of the best ways to bring traffic and high quality back links to your blog is by connecting with well-known bloggers within your niche. Apart from interaction, you can get High PR backlinks from these blogging communities too. So, don’t forget to join popular blogging communities like Blog Engage, BizSugar and, if you are missing on this aspect of blogging.

Check: High PR CommentLuv Dofollow Blog List

6.Play Safe, Be Safe

Never ever involve in any black hat SEO techniques. Build you links gradually and naturally. Never link to any pages that has been penalized by Google for spam content. Never use automated tools for creating thousands of backlinks in a short time. Otherwise search engines will ban your blog/domain for spamming. You have to build trust in the eyes of search engines and that can only be done by creating high quality unique content on your blog and building good quality backlinks manually.

You May Also Like: Top 10 SEO Tips For Beginners

7.Old is 24 carat Gold

Domain age is a major factor in calculating your blog’s domain authority score. Old domains are generally considered more trustworthy by Search engines too. Domain age is among the 200 factors that Google considers in their search engine algorithms. Well, you can’t do much about this aspect. Just concentrate on creating fresh and unique content on your blog that can attract high quality PR links from blog within your niche. Concentrate on gradually backlinks to your blog gradually and naturally. This will automatically improve domain authority of your blog.

How To Check Domain Authority

There are many domain authority checker which you can use for checking DA of your blog. I personally use Small SEO Tools and Moonsy for checking the domain authority of my blog. Some other tools that can help you in checking your blog’s domain authority are Open Site Explorer and Mozbar. Mozbar is the official product by and is available as a free browser extension for both Google Chrome and Mozilla Firefox and lets you see metrics like Domain Authority and Page Authority for every page you visit, analyze links as you browse, highlight links and keywords, quickly expose page elements, and access other powerful SEO tools.


Domain authority has become an important metric for measuring the success of your blog. Google Page Rank, Alexa Rank and Domain Authority are the three metrics considered by every advertiser these days. There is no chance of Page Rank updation this year and Alexa Rank can be faked. Moreover, there are just too many reports pointing out that Google is planning to drop its Page Rank. If it indeed happens, then domain authority would become even more important. Blogs with good domain authority can easily attract good offers from direct advertisers. These are seven best tips to increase the domain authority of your blog easily. Your blog’s SERP will also improve with domain authority and as a result you will also get more organic traffic to your blog.

Over to you friends, How important is Domain Authority according to you? What are you doing to improve domain authority of your blog?

89 thoughts on “Complete Guide On Domain Authority And How To Improve It”

  1. It is a very good article and covers all about domain authority.

    I was worried and thinking how to increase DA ranking, your article gave enough information
    to imply to my blog.

    Thanks again for sharing.

  2. Great read. I a have an e-commerce site and this implies that my substance is, for the most part, item pages. . Do you have any recommendation for e-commerce locales to build their DA?

  3. According to Moz, Domain Authority is very difficult to influence directly because it is made up of many different metrics. The best way to improve your blog’s domain authority is to improve your overall SEO.

    Thanks for the suggestions

  4. Well, I am new to this field, and recently got to know, that Domain Authority is a vital factor, as it increases the reputation of our blog in advertisers eye’s, but I was not aware of the fact, How can I increase domain authority quickly.

    Now, after reading this article, I have a little bit of confusion, Will nofollow links help me increase DA or not?

    And how much time it will take my blog to get good domain authority?

  5. Well, recently I started a Blog but as I am new, looking to improve my Domain Authority, so that I can get some advertisers attracted as I read it on articles online.

    But in last update got nothing, Where I am making mistake? and When is the Next Domain Authority Update?

  6. I don’t know why, but my website gain staedly more PA points than DA.
    I have DA still remaining the same as was a few months ago despite I building high quality backlinks reglarly.

    Any tips?

  7. Thank you for such a great information you have provided. I always think about how to improve domain authority, I find your method very safe and effective. I am glad I have read your article .

  8. I want to increase domain authority of my blog because it is really important and to get good search results domain authority is the must. So now I’m trying to improve domain authority and your article help me a lot. Thank you for this tips.

  9. Hello,

    I have been trying hard to increase domain authority of my blog, but even after working for few months, I haven’t seen any improvements.

    So, where I am going wrong? Does I need to create links in bulk to get high Domain Authority?

    If yes, then How many links to need to get?

    I am not sure what to do.

    looking for quick response.

  10. Hi

    I am reading a lot of posts regarding domain authority, because i want to improve my domain authority quickly in order to attract advertisers.

    Buy I am not finding it easy as I am not able to know, why I am not improving.

    Anyways, I have one question, Whether the links from bookmarking sites help in improving domain authority or not?

    I have build many links from Bookmarking and Profile sites, whether it helps?

  11. Hi,

    I am Linda, I own number of websites and I have hired people for SEO of all those sites, but Lately I myself learning something about technical stuff, which can help me handle my site son my own and latest i learned about Domain Authority and I have been working on it in past few months.

    But despite having good internal Linking and god content, Most of my sites Domain Authority is around 15-20 which I think is not good, as I love to attract more advertisers and without having Good Domain Authority, it is tough to attract high paying advertisers.

    So, what basically, I want to ask here, is there any way to increase Domain Authority quickly, I mean in 2-3 Months?

    ~ Linda

  12. HI,

    First of all this is really great information about the increasing domin authority i have a question if i am trying to make backlink form high authority sites it should be relevant sites and can make backlink form any hi pa and da sites.


  13. I have never seen a more comprehensive tutorial on how to improve Domain Authority than this, I am glad i already practice most of the tips you shared here and my Domain authority is 42 as well. I hope to improve it further using the guide you have shared here. Thanks.

  14. Indeed a great post about domain authority.

    Domain authority is the most popular website metric developed by Moz. It is said that If the Domain authority of any site is high then that site will perform better in search engines and will gain more traffic.

    Domain authority help us to determine to quality of a site.

    To improve domain authority, We must have to gain quality backlinks and should must have to maintain the content quality on our website.

    Having high DA helps a lot while ranking any content in SERPs.

    I am glad that you have covered detailed article on it. Thanks for sharing it with us. 😀

  15. Domain authority is the thing that every blogger should know from the day one and also work to improve it. It is one of the most influential metrics which shows the popularity and user friendliness of your blog or website.

    No matter you want to work on your blog or you want to sell it, Domain authority always gets checked. your tips are quite helpful to understand about domain authority.

  16. Hello,

    Great Post Indeed!

    But recently I have heard that, the algorithm used by Moz to calculate Domain Authority is dying and giving many false results. Many bloggers are saying that, blogs Penalized by Google has High Domain Authority.

    So, My question is, Is it correct that, DA is dying? or it is just a to keep spammers away from Domain Authority?

  17. Hello,

    As I am new in blogging and just started with some micro niche blogs and i have also been reading many articles about various topics, including domain authority.

    So, I have confusion in mind, I want to ask that, whether domain authority directly effects search ranking or not?

    If yes, then how can increase DA quickly and how much it will effect my rankings?

    Looking for quick Response.

    Shanaya Aggarwal

  18. Hi, Ankur Upadhyay

    Your post is unique, specially the way you compared 5 domains with root backlinks links, and domain authority.

    I am very surprised to see that the website which has very low back-links shows high domain authority. Is it all about getting quality back links?

    Thank you
    Vijay Bhabhor

  19. Hey

    It’s a great handy article for increasing DA. A good internal link structure can really help in better SEO and hence domain authority of a site. But most of the newbies tend to put the same anchor text across articles. A variety of anchor text is what one needs to put to make the most out of interlinking.

    Loved all the tips and the linked resource pages. Thanks for sharing. Take care and have a great day ?

  20. I was Looking For Concise article About Domain Authority Coz i was Really Concern About my web site domain authority this article Really Help me To improve My Domain Authority Matters

  21. Finally got a post which has real meaning about Authority. Main thing we need to have patience in the starting of our blog. As he mentioned Content is the key.

    You are absolutely right. Domain Authority is an overall website’s SEO score. To be honest, I think that having high-quality backlinks is the most significant factor that makes a great impact on DA. Of course, there are loads of other factors that influence SEO, however, HQ backlinks are truly crucial for a good DA level.

  22. Yes, I totally agree with your opinion. Excellent points you have mentioned now I can know how I can increase my Blog’s DA. You are unquestionably right. Domain Authority is an overall website’s SEO score. Many webmaster SEO people do more wrong than good to their domain by spending for cheap links on Tumblr and other freelance sites.

    In short, CONTENT IS KING, and then I would like to add an extension to that; TRAFFIC means royalty for the king. Smart SEO people and developers create a new site, produced high quality of content and distribute it into social medias, and after one week, their content went viral really fast, their sites have ranked up to #1 Google for Long Tail Keyword. Moreover, I think that having high-quality backlinks is the most important factor that makes a great impact on DA. Of course, there are loads of other factors that affect SEO; however, HQ backlinks are absolutely essential for a good DA level.

    Anyways, thank you very much! I bookmarked this post to be very valuable!

  23. Thanks for the great infomation for free, i been trying to increase DA to my website (Forever) the free way, i think; i have to many links that are no follow, so i’am not seeing a increase in DA, but thanks for some great knowledge, it was needed.

  24. Hi Thanks for the information about Domain Authority. I also want to improve DA & PA of my website. As you recommend to share blog in blog directories. Will it really help to improve our DA. If yes, then can you please share list of some high quality blog directories. Thanks a lot!

  25. This is a robust resources, it’s evergreen. Initially, I didn’t want to read because of the dates I saw in the comments, but I realized it’s been updated constantly. You have open my eyes to a new world of possibilities Ankur. This was mind-blowing, learned a lot, thanks.

  26. Very informative and in depth article, but l still cannot figure out a method to raise my websites’ domain authortiy.

    l am stuck in domain authority 54 for more than two years in a row.

    Any ideas?


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