Hello Folks, a good news for all those who are new to SEO World because today I am going to share “Top 10 SEO Tips“ which all of you must follow if you want to get good traffic from major search engines.
What Is Search Engine Optimization?
In simple terms SEO or Search Engine Optimization is a process by which you make your web pages more search engine friendly in order to maximize relevant search engine traffic. SEO is divided into 2 main parts i.e. on-page SEO and off page SEO which is further sub divided into parts or techniques like keyword analysis, directory submission, social book marking, blog writing, article submission etc.
Here are Top 10 SEO Tips For beginners:
1.Do Keyword Research:
Keyword Research is one of the most important activity of SEO. Keyword research is important because both the search engine and users depend upon keyword for finding your website. Choose the right keyword for your brand and website. There are many tools and software such as Google Adwords Keyword Tool, Market Samurai, Long Tail Pro etc which you can use for finding profitable keywords for your website.
You May Also Check: Cons of Using Keyword Planner for Keyword Research
Do use keywords in your post but use them naturally, like the way you would talk. Keyword density must be between 2-4%. This means that if you are writing 800 words article then your keywords should not be repeated more than 3-4 times in each 100 words block. If your keyword density is more than 5% then Google will penalize you. Remember you are writing articles for your readers not for search engines. So Avoid Over Stuffing of keywords.
3. Optimize Page Titles & Meta Description
Every page on your website should have a unique title tag and it should be less than 70 characters. Similarly Meta description of your post should be between 150-160 characters. This is important because search engines reads meta description for understanding the content in a post. If you are using WordPress CMS then you can use Yoast SEO Plugin which will help you in On Page SEO Optimization.
4. Say No To Duplicate Content
Nowadays a large number of bloggers are scrapping articles from other websites and are posting on their blog just for the sake of getting traffic. Most of the beginners are not even giving credit to the original author. But they don’t know that by posting Duplicate content on their website they are violating Google & other search engines Guidelines . Duplicate content affects brand creditably, creates negative user experience and affects search engine rankings and domain authority. So if you want to get good traffic from Search engines then only publish unique content on your website and say no to duplicate content.
5.Create XML Sitemap
A sitemap is a map of all the URLs in your entire website, listed in hierarchical order. Do create a sitemap. By creating XML Sitemap of your blog you are helping search engines to better index your blog. If you are using WordPress then you can use Google XML Sitemap for creating your Sitemap.
6. Do Not Use Broken Links:
Do check your website for broken or dead links. If there are many broken links on your website then it is bad for SEO as well as for your website because it will hurt both the search engines as well as your readers. Search engines will not be able to index your site if they cannot get through your links and your readers will not be able to find content on your website. If you are using WordPress then you can use Broken Link Checker Plugin which will check your websites for broken links.
7. Increase Backlinks
Backlinks are one of the most important factor which affects the ranking of any site in search engines. Higher the number of quality backlinks higher the credibility of your blog. So if you want to achieve higher search engine rankings and traffic to your website then you will have to invest your time in increasing your website backlinks. You can easily increase backlinks by doing article submission, blog commenting, guest posting, directory submission and social media promotion. You may also like: High Pagerank Dofollow Commentluv WordPress Blogs
8. Image Optimization
Image optimization is one of the most important factor of On Page SEO. A Picture is worth than 1000 words. Therefore if you want to get traffic from Google Images then you must optimize your images by using your keywords in ALT Tag. Make the size of the file as small as possible without losing quality. Also give description and caption to your images.
9.Use Google Webmaster And Google Analytics
Every webmaster must use Google Webmaster ToolsAnd Google Analytics as it helps in improving site and its performance in the search engines. You can use Google Webmaster Tools for removing bad links, fixing 404s errors on your website, for submitting sitemaps and for creating sitelinks.You can also check which others sites are linking to yours and what keywords your site is ranking for. Analytics: Google Analytics can be used for finding how many visitors your site gets, which keywords were used by visitors in the search engines to get to your website and what pages they visit. You can also see the traffic sources and average time of readers on your website.
10. Create Robots.TXT
Robots.txt is a file which is placed at the root directory of a web site.It helps in indexing and gives instructions to search engines which pages it can see and which pages it cannot see. For example if you specify in your Robots.txt file that you do not want the search egnines to access your thank you page ,than that page wont be show up in search results and web users wont be able to find it. You can go to your website and check whether you have a robots.txt file or not by adding /robots.txt immediately after your domain name. Example: http://wwww.wpseotricks.com/robots.txt
Bonus SEO Tip: Website Speed.
Do you know that website speed affects SEO. According to Google the faster your website loads, the higher it will rank when compared to similar sites with a longer loading time. For speeding your blog you can use CDN Networks such as CloudFlare,or MaxCDN. You must install caching plugin such as W3 Total Cache in your blog . If images in your website are optimized then your website will load faster. You can use GTmetrix for checking your website speed.
I hope you have found these SEO Optimization Tips useful. Please feel free to share any Website Optimization Tips of your own or those that you have found to work best for you.
He is the guy behind WPSEOTricks and has been working in the Digital Marketing field for the past seven years. He lives in New Delhi, India and loves to educate the masses on WordPress, SEO & Affiliate Marketing. You can hire him for blog consultancy or web development services.